When you Google the keyword “benefits of content marketing”, close to 1.3 billion blogs are fighting for the same keyword.
Visibility, credibility, conversions, and a full sales pipeline to grow your business the easy way.
Last year, I helped an LA-based e-commerce brand rank #1 on Google within days for a high-competition keyword using the on-page SEO techniques I’m sharing now.
Guess what? One year later, it’s still taking up the top spot.
Even though the founder has stopped publishing new content.
Last month, I helped a logistics intelligence SaaS brand to rank #1 on Google within days instead of months.
For a popular keyword in the supply chain space beating billion-dollar sites like FedEx and UPS.
This happened within 5 days.
Day 1: The blog goes live
Day 3: The blog appears on the first page of Google
Day 5: The blog ranks #1 on Google
And I get a message like this from the client.
So what’s the secret behind ranking #1 on Google consistently and staying on top?
Write better headlines for better SEO and Conversions
80% of your readers don’t read your copy if you can’t get them to read your headlines – David Ogilvy
Most companies fail to grab their prospect’s attention because their headlines never offer a benefit the prospect is looking for.
- Are you helping your audience save time?
- Are you helping them bring down operational costs?
- Is your solution accessible from anywhere, anytime?
Then you mention that in your headline.
The benefits should go straight into your value proposition to get your prospect interested FIRST.
Then comes the solution.
Now, why is something as simple as highlighting benefits a deal-breaker?
Because the benefit IS the solution your business has been thriving on.
And what a catastrophic mistake you’ll be making if you’re not strapping the benefits to your headline, right?
Pro Tip: Ensure you optimize your title tag with the main focus keyword.
Use Quality Keywords To Boost SEO
Google Crawlers are constantly looking for relevant keywords (the keywords you want to rank for) in your content.
The keywords your prospects are searching for.
But how do you predict what they’re searching for?
Think like them.
They’re on Google because they want to do one or all of the below 4 things:
- Save time
- Save money
- Make more profits
- Bring down operational/admin costs
This applies to anyone with a browser tab open.
And when you’ve predicted those keywords in your content, there’s a pattern match and your site shows up in the SERPs.
This means that the right keywords in the headline not only help you grab your audience’s attention, they also help you rank on search engines with ease.
Upgrade Alt Text to Rank on Google Image Search
My website ranks #1 on Google Image Search for a high-competition keyword and here’s the proof.
No FB ads. No Google ads. Simple optimization techniques helped me achieve this with ease. Look at the screenshot below.
If you see, the top 3 results on the search page are displaying images from my website for the keyword empathetic copywriting.
Now I won’t say that this is a product of mere updating of your alt text tag.
But for now, let’s see how updating your alt text becomes the communication channel between your website and search engine spiders that help you rank.
How descriptive alt text and captions help rank #1 on Google:
- It indicates the purpose of the image and the exact content of the image
- Increases relevance to the content and brings clarity
- Specific information increases the chances of matching with the search keywords and bumps your page to the top
Tip: Run an instant SEO Audit of missing alt text images on your website now for FREE.
Add social proof to bring congruence to your content
If you noticed, I added proof in the form of a screenshot about how I ranked on Google Image Search in the previous section organically. By giving your readers instant proof, you are deleting your reader’s doubts even before they appear in their minds.
Because marketing and sales is all about resonating with your audience through – relevant content, connection, and social proof.
Social proof is not just to increase conversions amongst readers, even Google understands that including proof, customer reviews in the form of testimonials is a sign of authenticity and reliability.
Understand Humans And Write For Them
Humans are wired to react to interruptions.
The reason why mobile phone notifications are so easy to give into.
So how do you make your reader stay focused?
By using Pattern Interrupt Techniques.
Pattern interrupt is a psychological approach to shifting your reader’s focus and influence their behavior.
How can you use this psychological phenomenon to keep your readers interested in your content?
Create Disruptive Content Without Switching Context
Influence your reader before a notification takes that power away from your content. Make your content MORE interesting than their distractions – By dividing and displaying content differently. This is how:
- Ensure the headings carry appropriate H1, H2, H3 tags
- Use graphs and visual charts to make information more memorable
- Use screenshots to offer proof and explanation then and there
- Use snappy gifs to make content memorable
- Use bullets instead of a clunky text box
- Highlight to bring the focus back – bold, italics, underline, color
- Use images to explain instead of a long boring paragraph
- Use content highlighters like, colored blocks
- Create carousel content to keep your audience hooked
- GIFs when used appropriately can pattern interrupt much better than stagnant, dull images
Anchor Text and User Experience
The fundamentals of creating content for your audience is to be helpful.
Anchor text is the tool that makes the web so powerful. It makes access to relevant information in just one click.
Linking to related topics in your content creates a content repository your audience comes back to for their other information needs.
To get anchor texts right, every time you create anchor text, connect back to the primary intent –
- Can this link introduce my readers to topics they need to know?
- Can this link open up new channels and learning experiences for my readers?
- Is this link connecting to a pre-requisite topic that’ll bring them closer to their desired outcome?
On the downside, too many external hyperlinks may take your audience away from your website. So, make sure that you’re bringing a balance. Also, make sure you don’t drive your audience to competitor’s sites either.
Quick Fact: Overdoing hyperlinks can also result in penalties by Google.
Summary: 6 easy steps to SEO Content to increase conversions
This is how I went on to rank on Google and generate qualified leads from the traffic. Now, try these 6 steps and let me know if you have any questions in the comments.