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“LONG-FORM SALES COPY converts better or SHORT SALES PAGE is enough to sell my tripwire product?”, asked my client today. Here’s what I told her: **It** doesn’t really matter to…

#Elementor decided to inject my feed with their ads. So I decided to tear down their sales page into Conversion Copy. The biggest dilemma before writing a sales page is:…

A generic copy is useless. Exactly like the same old click-bait market research question, everyone asks in Facebook groups – “Looking for an amazing web designer”. And that’s it. These…

Because you’re undecided in your head. You don’t know how to value your services. You don’t know how to evaluate the value of what you do. You don’t know the…

 To do that, you should know how to meet your audience. Meaning? You should know how you can match “your solutions” to the audience’s expectations. You should know how to…

How to write value propositions that communicate your value without confusing the readers

Apply the 6 Search Engine Optimization Tips below to boost your content instantly.

What’s the point of having a website when nobody scrolls past your hero image? If your value proposition doesn’t catch your prospect’s attention and fails to lead them past the…

Writing with clarity is all about designing your idea to be simple, comprehensible and memorable. Today, you’ll learn: The exact process to attain clarity before you start writing Exercises to…

3 years ago, I met up with an app developer at a local startup meet. He had a painful story of losing $25000 building an app whose ROI was less…

  By the end of this blog, you’ll have learned: 1. How to write your USP 2. What is your unique angle 3. How to write your mission statement 4.…

Is maintaining your business blog becoming a terrifying nightmare? You know what the internet world calls a business owner with a stale blog? Non-existent 🙁 You have seen wrong writers,…

Content is the endocrine system that creates the image of your company. Content is what makes your company a brand. Pick any big name and you know about it because…

As a time-starved business owner or freelancer, let’s face it: you have a million things to do. And writing your blog doesn’t always get top billing. But, you will have…

Before you think you don’t need a content calendar, tell me if you do all of this: Scroll Facebook endlessly in the name of networking? Wander on Twitter not knowing…

You cannot write anything from sewing to coding on your business blog. Your web content needs a strategy that aligns with your customer’s goals. Your blog needs a plan that…

IMPORTANT: I wrote this blog in 50 minutes.  You are a new blogger. You love seeing 100 blog posts on your website. You want to make your website an arsenal…

Copywriting. This term can be condescending, I know. The word “copywriting” can evoke baffling questions like these: Is copywriting about copying? Is it copy-pasting? No kidding, such questions are asked…

SEO is overwhelming for beginners. You write an article and keep wondering if your article is good enough for search engines to pick it. Do you also scratch your head…

If you want to grow your business 10X faster, do what the other 86% of B2B businesses are doing. Get a Business Blog. The customer isn’t a fool anymore. She…

I could easily say that I lacked what we called emotional intelligence, a few years ago. I have come a long way as I have begun to understand myself better.…

The name of your business is the first opportunity to make an impression. The name itself gets people thinking. Yes or No? Today, naming your business is not just about…