The Blog
Marketing Fodder for Online Sales
How to catch the crack in your conversions: PART 1
Roshni Shaikh November 18, 2020
Say NO to foreign copy! IF you think I’m a copy-leftist, go ahead because the mood is political right now. But, either way, you’ll agree with my sales-welfare views.…
Tripwire Sales Page Copy 101: What converts better?
Roshni Shaikh October 21, 2020
“LONG-FORM SALES COPY converts better or SHORT SALES PAGE is enough to sell my tripwire product?”, asked my client today. Here’s what I told her: **It** doesn’t really matter to…
Elementor Product Page Copy Teardown: How to write a Fluff-Free Features List
Roshni Shaikh July 7, 2020
#Elementor decided to inject my feed with their ads. So I decided to tear down their sales page into Conversion Copy. The biggest dilemma before writing a sales page is:…
10 Sinner Words You Should Never Use In Your Copy
Roshni Shaikh June 16, 2020
A generic copy is useless. Exactly like the same old click-bait market research question, everyone asks in Facebook groups – “Looking for an amazing web designer”. And that’s it. These…
You know why it’s hard to sell your services?
Roshni Shaikh June 16, 2020
Because you’re undecided in your head. You don’t know how to value your services. You don’t know how to evaluate the value of what you do. You don’t know the…
Writing web copy is all about connecting with your reader from Word 1
Roshni Shaikh June 5, 2020
To do that, you should know how to meet your audience. Meaning? You should know how you can match “your solutions” to the audience’s expectations. You should know how to…
How not to write a value proposition: 7 examples to learn from
Roshni Shaikh February 11, 2020
How to write value propositions that communicate your value without confusing the readers
How to Optimize Content to Rank on Google and Establish Brand Authority
Roshni Shaikh January 27, 2020
Apply the 6 Search Engine Optimization Tips below to boost your content instantly.
How to make your homepage perform like a beast and catalyze conversions
Roshni Shaikh April 8, 2019
What’s the point of having a website when nobody scrolls past your hero image? If your value proposition doesn’t catch your prospect’s attention and fails to lead them past the…
Copywriting 101: How to write with clarity and establish authority
Roshni Shaikh March 6, 2019
A piece of content has 3 responsibilities: Inform and educate an audience Do that in an easy to understand manner without distracting or boring the reader Keep the reader reading…
How To Attract Ready-to-Invest Leads With Empathetic Copywriting
Roshni Shaikh February 7, 2019
3 years ago, I met up with an app developer at a local startup meet. He had a painful story of losing $25000 building an app whose ROI was less…
How to identify your brand message and nail it like a boss
Roshni Shaikh January 22, 2019
By the end of this blog, you’ll have learned: 1. How to write your USP 2. What is your unique angle 3. How to write your mission statement 4.…
7 Pressing Reasons To Have An Active Business Blog
Roshni Shaikh July 17, 2018
Is maintaining your business blog becoming a terrifying nightmare? You know what the internet world calls a business owner with a stale blog? Non-existent 🙁 You have seen wrong writers,…
How to upgrade how your audience perceives your content
Roshni Shaikh May 24, 2018
Content is the endocrine system that creates the image of your company. Content is what makes your company a brand. Pick any big name and you know about it because…
9 steps to writing a blog faster : Practical Template
Roshni Shaikh April 27, 2018
As a time-starved business owner or freelancer, let’s face it: you have a million things to do. And writing your blog doesn’t always get top billing. But, you will have…
Why every small business needs a content calendar
Roshni Shaikh February 10, 2018
Before you think you don’t need a content calendar, tell me if you do all of this: Scroll Facebook endlessly in the name of networking? Wander on Twitter not knowing…
How to map web content to your marketing goals
Roshni Shaikh February 7, 2018
You cannot write anything from sewing to coding on your business blog. Your web content needs a strategy that aligns with your customer’s goals. Your blog needs a plan that…
How to write a gripping blog post in 50 minutes?
Roshni Shaikh February 6, 2018
IMPORTANT: I wrote this blog in 50 minutes. You are a new blogger. You love seeing 100 blog posts on your website. You want to make your website an arsenal…
What is copywriting and why every business needs it?
Roshni Shaikh February 2, 2018
Copywriting. This term can be condescending, I know. The word “copywriting” can evoke baffling questions like these: Is copywriting about copying? Is it copy-pasting? No kidding, such questions are asked…
How to achieve SEO in simple steps
Roshni Shaikh January 10, 2018
SEO is overwhelming for beginners. You write an article and keep wondering if your article is good enough for search engines to pick it. Do you also scratch your head…
How a Business Blog can grow your company quickly?
Roshni Shaikh January 4, 2018
If you want to grow your business 10X faster, do what the other 86% of B2B businesses are doing. Get a Business Blog. The customer isn’t a fool anymore. She…
How Emotional Intelligence helps you in Marketing?
Roshni Shaikh December 23, 2017
I could easily say that I lacked what we called emotional intelligence, a few years ago. I have come a long way as I have begun to understand myself better.…
The Practical Guide to Naming Your Business
Roshni Shaikh December 12, 2017
The name of your business is the first opportunity to make an impression. The name itself gets people thinking. Yes or No? Today, naming your business is not just about…
The Guide: Social Media for Business
Roshni Shaikh December 12, 2017
The path to social media excellence is not a gaily prance. The data consumed is enormous. Riding on the success of other’s social media strategies is not a good option…