10 Sinner Words You Should Never Use In Your Copy

A generic copy is useless.

Exactly like the same old click-bait market research question, everyone asks in Facebook groups – “Looking for an amazing web designer”. And that’s it.

These posts don’t indicate the nature of the industry. They don’t give — at least a hazy picture of what the work is going to be like. No requirements specified. Nothing. Nada!

Posts like these smell scam from a mile away. On a post that gets 97 comments, nobody gets hired. Sounds familiar?

Now the experienced business owners know that such generic posts are time wasters and avoid the trap because they know genuine posts are super-specific.

Let’s reverse engineer that mindset. If you are looking to attract experienced, well-established businesses as your CLIENTS, you should stop being generic in your copy.

But how?

Stop using these 10 words:

Brilliant, Amazing, Incredible, Awesome, Fabulous, Fantastic, Great, Superb, Lovely, Extraordinary

There! I told you what not to use. But what should you be using instead of these words?

The answer is nothing. You should never think of replacing these words. You should think of replacing the sentences that need these words. These words indicate (read: scream) that your writing is amateurish. That is exactly why you depend so heavily on safe words like the adjectives.

Adjectives are merely fillers. They make your copy shallow.

Ouch! Sorry if I made writing even more difficult for you but..some hard truths are epiphanies on their own.

And here’s one – Copy that can convince is never backed by loose, commoner adjectives.

You know why it’s hard it is to sell your services?

Because you’re undecided in your head.

You don’t know how to value your services.

You don’t know how to evaluate the value of what you do.

You don’t know the impact you’re creating with your work.

If you can articulate the impact, they’ll never question your price.

But..

If a price objection comes up and you dilly your way by matching up the price to the time you’re spending, the creativity you’re using or years of experience you’re carrying — it doesn’t cut it!

Because what’s your client gonna do with your experience? Creativity? Time spend?

How’s it beneficial for them?

Noo – it isn’t!

Show them what’s of value.

Show them WHY they should hire you instead of your competitor sitting in the adjacent browser tab.

Because your creativity, experience, and time is NOT a measure of the outcomes they’re expecting.

The same shit applies to online sales as well.

Your copy should just CONVERT – by stating the VALUE your work brings to the table.

Not the hours you’re pouring into the project.

And if you’re finding it hard to articulate the value of the work you do, I help you do just that.

Love,
Roshni

Writing web copy is all about connecting with your reader from Word 1

 To do that, you should know how to meet your audience. Meaning? You should know how you can match “your solutions” to the audience’s expectations.

You should know how to make your reader choose you. To make that happen, you should prove it to them that you:

  1. You understand them and you know their problems well
  2. You know how to solve their problems
  3. Your solution – be it product or service – is their best bet because, you have proof to back your claim.
  4. You empathize with their fears and frustrations
  5. You are totally capable of giving them the results and outcomes they have been craving for

If your copy can do this, you win. They pay. You win again 💪

But how do you make sure that every word you write is ticking these points off of your copy?

Register for my talk at #DCMC on The Science Behind Online Sales and Conversion Copywriting where I give you all the marketing moolah you need to write copy that makes money.

Register for this once-in-a-year, no picth only 100% value, FREE content marketing congress, and sit tight because your copy ride at #DCMC z gonna be funtastic!