How to catch the crack in your conversions: PART 1

How to increase your conversion rates
Say NO to foreign copy!
 
IF you think I’m a copy-leftist, go ahead because the mood is political right now. But, either way, you’ll agree with my sales-welfare views.
 
Today, I spoke to a prospect who told me about the several amazing copywriters she’s hired in the past to write her landing page copy. They all wrote beautiful prose-clad copy, BUT, nobody really bought from the page 😐
 
Why?
 
Here are the TOP 5 Reasons why sales page copy tanks:
 
1. Your funnel is distorted – you don’t have a connected conversion strategy
2. You don’t have a consistent voice, and hence, shockingly foreign copy
3. Fluff words that sound cool and sassy – but do NOTHING
4. Prose that sounds fab except, it can’t make sales
5. Your copy is unintentionally threatening!
 
You can fix the first 4 problems if you have the right systems in place.
But if your copy constantly sounds like you’re scaring and threatening people by using big bad words in unintended places just to grab their attention, the following copy better be worth their adrenaline activation. Or else, their logical brain is going to curse you for leading them to a high that you forgot to satisfy.
 
So if you’re finding yourself writing threatening copy, you really need to work on your mindset game.
 
What’s a mindset to do with writing copy?
 
E.V.E.R.Y.T.H.I.N.G.
 
If your writing voice sounds:
 
1. fake
 
2. desperate
 
3. needy
 
..you’re more likely to write threatening copy that uses trigger words like WARNING, make it unnecessarily “rhymy”, drop in powerless punches AND…
 
Most likely to cook copy that speaks to NO-ONE!
 
Pretty sad.
 
But, all of these annoying copy problems can be resolved if you have a stronghold on your audience’s pain points – big, small, and unsaid.
 
Start your copy with THEIR specific pain points and lead them towards a specific outcome THEY desire and keep the tempo on with headlines that are not just H1 text, but are there to keep moving your reader towards mini-conversions throughout the page without deviating from that one pain point they want to get rid of right now.
 
Which means, you’re not writing for people who don’t want it that bad. May be they have to put other things in place before this problem becomes their big priority. So, write for that prospect who wants to get done with their biggest challenge right NOW, not later.
 
If you organize their priorities on the page, your copy converts effortlessly.
 
Thank you for coming to my Copy Talk 😛
 
Questions? AMA in the comments!
 

Tripwire Sales Page Copy 101: What converts better?

What works better? Long-form sales page or quick short copy?
“LONG-FORM SALES COPY converts better or SHORT SALES PAGE is enough to sell my tripwire product?”, asked my client today.

Here’s what I told her:

**It** doesn’t really matter to the buyer.

Because..

1. The buyer is not here to measure the length of the sales page

2. The buyer is not here to count the number of words

3. The buyer is not here to admire the beauty of your design. If the design is fab, they’ll definitely admire it. But the sole purpose on the page is to **know** the product.

Your potential buyers are here to see if they’re:

1. Getting the right product – is it the right fit? What am I getting?

2. Is it worth the money – even if it’s a tripwire product

3. Who’s the creator? Is the creator credible?

4. What kind of results have past buyers seen?

5. What am I really getting if I buy this product today?

6. What will I lose if I don’t buy this product today?

7. What can I do with this product? The ROI?

8. What big worry can this product get rid of for me?

9. How much time can I save per week if I use this product?

What should you keep in mind before writing a Sales Page

1. What stage of the customer journey is my audience at? What are their major needs at this point?

2. What’s their biggest worry right now? What are their current roadblocks?

3. How are they looking at solving this?

4. List of product features + benefits

5. Prove your authority and credibility as the product creator

6. List of Frequently Asked Questions so that you don’t leave them frazzled at any point

7. Ample social proof to back up your claims and offer

8. What’s the purpose behind the purchase of a product like this?

9. Address the possible objections to buying this product

10. How can I speed up conversions and maximize sales?
 
Writing a sales page is not just about the number of words and the length of the page. It’s a multidimensional process that involves a myriad of moving parts to bring in conversions.

Questions? Ask me in the comments 🙂