7 Pressing Reasons To Have An Active Business Blog

Business Blog

Is maintaining your business blog becoming a terrifying nightmare?

You know what the internet world calls a business owner with a stale blog? Non-existent 🙁

You have seen wrong writers, littered content calendar, that pressurizingly blinking cursor, the content marketing gurus who force you to take care of alt tags, meta descriptions and other robotic parameters you don’t understand and you think it is better to let it go?

Take a seat. I’ll be your blog-therapist for today. And in the end, I’ll leave you feeling good + a cheeky grin guaranteed!

You are tired of deception from the so-called “helpers”. You download all the free content creation calendars that promise you to take away your blogging woes.

But then, you end up staring at a blank worksheet that asks you the exact same questions … you have been digging the mud for??

And you graze your face exactly like that witch from a horror movie…That’s okay, swallow your snot. There is something more horrifying than this….that blank screen…it feels like your voice is being throttled. But sometimes, you go on a rampage and type out that entire paragraph like a solo engine taking test rounds around the station…and then when you read it, you press the backspace until you go back in time…to an intimidating-blinking cursor. Story repeats, yeah?

So, you make up your mind and you try to hire a “writer”…but, you end up scrapping all the work you were DELIVERED. You look at the chunks of kooky words that hang like your most ill-fitting garment catching dust. When you hit the sack, you are having nightmares where your prospects are barfing on your website. Eiks!

Forget all of this.

One fine day, you recover from all of this drama because it was a Sunday morning! You’ve had a fantastic week and now that you have an interesting incident to share with your audience, you decide to blog on your website. You grab your mug of fresh green juice and sit in the sun with your biz machine aka your laptop. All was good until you fall back trying to avoid the glaring sun … having no clue where to start, build context or structure your writing. Agghh, too much work! And you quit, right?

Or maybe you wrote it off that evening and then 11 months have gone by, your blog dons that stale blog.

If this is your story, there is help coming soon.

Look boss, I agree, you have challenges! You wanna go smash those sales figures, rock those goal-sy meetings, attend networking events, figure out the perfect funnel, grow your email list, hunt for the tech wizards who can set things up for you, go live on that podcast and the list never ends. You have A LOT on your plate!

But, are you putting your blog on the back seat because your time is TAKEN up?

Psst…aren’t you making a mistake big gun?

Tossing your blogging plan backward means you’re chapping up your business plan. Wanna know why? Here are 7 reasons (out of 119 reasons btw) to keep your blog active.

Blogging cuts down your sales time by 50%

Your blog is the place where your prospects get to know you, learn about your personality and identify your voice. It is where you show them who you are, instead of telling them what it is about you that they should know to buy from you. I mean, that’s what you do in a sales call, right?

By reading one piece of writing on your blog, your prospect has a registered impression about you. Now, it is up to you to build the tempo from here. A job well begun is half done? Obviously! You are already half your way through in winning that prospect. So, go blog darling!

Blogging gives you fodder to feed your social media profiles

You cannot go live 14 times a week to share your thoughts on social media. But, you can have blogs written to let the world (your customers) know, what your opinion on an issue is.

Now, why do you want to lose a stream of high-quality traffic just because you lack a blog?

Why do you want to send back those interested prospects to your competitors?

I repeat, why leave money on that frickin’ table?

Blogging makes you that money-making list

How else do you want to grow your email list? Yeah, you can tell me we have chatbots. But you know what? The chatbot is a vulnerable media. One click and poof, your messages are muted. You wanna talk to deaf ears? Nah…

I’d love to know if you have another method to grow your list (I am curious)

So, listen to me, get your blog up and going. Because honey, in that list is your money!

Nurture your authority. Earn respect as an expert

Imagine you are an authority figure or an influencer in your industry. If I meet you downtown and won’t stop admiring you and your work, how’d you feel? Mind=Blown!

That’s why, grow your authority. And this is a no-brainer. Come on, you are an expert already, and that’s why you are running a business. IT’s not just about someone admiring you. It’s the recognition that fetches you reputation. Your reputation is everything when you’re in business.

I’ll show you 5 easy ways to build authority…right here, right now

  1. Recommend products you use (clink clink..already making money from affiliate marketing? Nice uh!)
  2. Give your audience helpful tips that they can ACT upon (they’ll thank you forever and feel indebted to you even if they are paying money to get your secret tips and saucy advice)
  3. Get yourself featured on elite publications and look at how clients swarm your doorway. (In case you don’t know, check out my piece on the prestigious Thrive Global that got me 3 new leads within a week of posting it)
  4. Make powerful connections and flaunt them. This isn’t hard at all. All you have to do is one round-up post on your blog featuring influencers from your industry and you have an invaluable network in your back pocket.
  5. Once you do these 4 steps, you become a “credible source of valuable information” naturally. You become more authoritative.

Now, all you have to do is, share information + ideas consistently.

Blogging brings Traffic + SEO

If you have a website and do not want traffic, you are mad. I mean, not you you..come on you obviously want traffic. Imagine leads come and land on your website and they head to your services page and end up hiring you. All because you shared a blog post of yours on social media. And, if you have kickass copy + a fantastic funnel, nobody can stop you from building your list, growing your biz and making a ton of money.

Plus, there is a lot of noise out there. You can cut through that noise by talking to people in your voice on your blog, on your uncluttered space. So, my dear, get a blog!

Tip: If you need more information on SEO, check it out here.

Strike conversations with your clients over a blog post

Your blog can act like an intense knowledge dissipating FAQ repository. The information can itself act as sales objection tackling mechanism which puts your prospects in your pipeline. Having your would-be clients in your digital vicinity is cool, right?

Also, who doesn’t want an opportunity to talk to clients isn’t it?

Offer YOUR solutions (services) to your clients’ problems (opportunity)

Imagine talking about a meeting in your office that sped up productivity that leads to you landing a high-ticket client. If you talk about those innate occurrences and unique experiences, you are making your clients believe you are a real, working breathing human being. And they trust you enough to buy from you.

Quick Recap

To conclude, your blog is not just beneficial for your business, it is your creative asset. It helps you capture your voice and your reader’s attention.

Your blog is the virtual bridge that connects you with your customers. If you want to resonate with your clients, build your personal brand, grow your authoritativeness, drive traffic to your website and benefit from all of the other advantages it comes with, get your blog running.

P.S: If you are totally convinced that your blog has to have a game on but you do not have the time or capacity to maintain your blog, click here.

How to map web content to your marketing goals

You cannot write anything from sewing to coding on your business blog.

Your web content needs a strategy that aligns with your customer’s goals.

Your blog needs a plan that builds the content network to establish authority in your industry. It needs content mapping to build that network.

What is industry authority?

Before I explain industry authority to you, you need to know who you are writing for and what you aim to achieve writing for your audience.

Let me give you an example, I aim to create simple guides that help aspiring writers or online business owners learn to write effective web content.

Who is my audience?

 ► Aspiring Content Writers

 ► Online Business Owners

 ► Freelancers who are DIYers

What do I do for them?

 ► I help them write web copy and content.

 ► I help them write content that elevates their goals.

What is my industry?

 ►I belong to the writing/blogging industry. You can also call it the content industry.

How do you stand out in a competitive industry like this?

 ► By holding the ropes of authority. You have to create content that showcases your expertise. If you are a website designer, your blog should display arrays of articles that solve website woes. For example, you may write posts on installing Google Analytics plugin, fixing the dangling hero on the homepage or enabling clean margin spaces on a web page etc.

By doing this, you are establishing industry authority. This tells your audience that you know your work inside out. Your audience will trust you to solve their problems because they have seen you doing that.

If you are a web design expert and if you write about your favorite pet or your favorite travel destination, it is not going to work.

Establishing authority can help you earn a loyal audience who will trust your work.

What is Content Strategy?

In short, Content Strategy is the master plan behind establishing industry authority through the content on your web. You need to devise a plan that creates a unique content network on your website.

A network cannot have broken links. Likewise, your content plan should connect each piece of content to a smaller goal.

A collection of smaller goals pointing towards a bigger marketing goal is the purpose of your website hosting a business blog.

What are marketing goals and how do you set them?

You set goals because we identify the need to prioritize. If you do not prioritize, your business will be as disorganized as an addict’s backpack. Full of stuff, but nothing vital.

Setting marketing goals becomes a need when you see shortcomings in building your brand. You see shortcomings when you evaluate your work or abilities. Have you identified your immediate business objectives? Do you have a list of tasks that elevate your business?

For freelancers or small businesses, a long to-do list is the biggest productivity killer. The overwhelming list helps you procrastinate and lose the game.

Set short goals. Have goals for the day. Beginning this month, a social media manager’s goals could be to get high paying clients. Wrong.

That is a redundant goal even though that is the ultimate result every business wants.

Make workable goals.

A social media manager should master the art of persuasion (Of course, not in a day!). She is given a limited word count. And that word count is her only opportunity to persuade as many readers she can to click the link she is posting.

So her main goal should be to master persuasive writing. She should know how to make an instant connection with her audience. She should know how to walk her audience and convince them that the link is a valuable resource.

So, the workable goal here is to learn PERSUASIVE WRITING.

Is this goal helping her meet her marketing needs? Of course, she can make use of the same persuasive methods to tell her prospective clients how good she is in her work.

Now do your marketing goals align with your content? Oh yes!

Content Mapping and Marketing Goals
Content Mapping and Marketing Goals

How content mapping boosts your business?

When you own your reader’s problems and turn them into solutions they need, consistently, it means that your strategy is on the right track.

How do you provide solutions?

  1. A high-value blog post that gives a step by step plan your reader needs to meet one of his objectives.
  2. A workflow that helps one of your readers arrive at a solution.
  3. A motivating piece of statistics that will inspire your readers to take action.
  4. An infographic diagram that explains the core subject in bite-sized chunks that is easy to consume.

You succeed in your content marketing goals only when you bring demand based solutions to your blog. Your readers will not want solutions to problems they do not have or are insignificant to them. Do your market research.

What is the best way to know what your customer needs?

There is no way you can read your customer’s mind. You are not Edward Cullen. Even if you are, your customers are many a Bellas. They are emotionless when it comes to your pain points even though you are trying to solve their problems.

When I started out in marketing and began searching for my ideal client, I would crack my head.

How can anybody read their customer’s mind to know what she wants?

I would sit for hours taking guesses. It is a stupid thing to do. Why not just ask them? By asking your customers about their problems, you are surely providing solutions to problems that EXIST.

I attended a marketing event organized by one of the startup hubs in Hyderabad. Business owners introduced themselves and spoke about how they made dollars and there were some who did not. There was one entrepreneur who invested nearly $25000 in his venture and failed. He crawled into debt. The first question the host asked was, “Did you carry out a market research before you built the product?” and the answer was “NO”. He was confused. He built an app that targeted the education community. But before building the app, he did not ask one person from the education community about the necessity of such a product.

Products are not made of ideas. Products are built, reinvented and customized to suits the market’s needs.

So, offer solutions that are needed. You will be left bankrupt if you spend your money on unwanted solutions. That is the position of market research in business.

Mapping content to your marketing goals

Now that you know what the customer wants, aim to build products around their needs. Before you sell your products, build a knowledge base that dissipates bite-sized information that solves your customer’s little problems.

How do you release the bite-sized solutions? Through your business blog, email marketing and promoting this content to the world through social media platforms. Although there are other social platforms, your business blog is the major bridge between your customer and your company that emerges as a true brand community.

Now, devising your content flow is gathering all the input points that land to one central point of focus. The CTA.

It is the CTA that helps you accomplish your goals as a marketer or a small business owner. You can easily call it that tangible element in this virtual world. Is the content leading to CTA compelling enough to catalyze the reader’s action? Has the content brought engagement that builds customer relationships? These are the factors that you need to visit with agility and work till you get there. Content Strategy is not a one-off item on your content marketing checklist. It takes experimentation to beat the odds and focus on the right channel, right method and right type of content that aligns with your goals. The point is, have you set the right goals?

How a Business Blog can grow your company quickly?

Business Blog Generate 67% more leads

If you want to grow your business 10X faster, do what the other 86% of B2B businesses are doing. Get a Business Blog.

The customer isn’t a fool anymore.

She is well informed and will not fall for old-school advertising tactics. Hence, advertising has become extremely competitive.

The customer base is aware of the psychological schemes behind an ad.

They have learned to say NO to urgency based ads because they know offers are recurring. They have adapted to the parity of the persuader making standout copy a rare asset.

A B-Blog helps customers make informed decisions through educative posts. It is a web point that provides informative content in an ocean of chaos. It is a medium to prove your mastery in your industry by providing detailed information.

Blog posts are educational and inspirational. A blog post doesn’t have an immediate sales objective, but it does have a marketing purpose. By sharing your knowledge, experience, and skills, you grow your authority. Once blog readers get to know you, like you, and trust you, it becomes easier to sell to them.

                                                                                               – Henneke Duistermaat

How is a BLOG the solution to growing your business?

The approach is more humane with a blog. A blog serves the purpose of an expert educator. This means it is about how much a reader gains from the valuable information.

By having a blog, you are devising an interface that opens up opportunities for both the parties. It is an opportunity for the customer to learn more. For a business, it is a pass to build trust amongst your customers by providing detailed information. An expert is deemed as the authority and has the power to persuade through higher knowledge.

For example, if you are looking to invest in a Marketing Solution like Hubspot, you land on their site and look for the product listing tab. 

Hubspot's Content Flow
Hubspot’s Content Flow

Once you have seen the product and pricing, you DO linger over the website to find out more about the product. What do you do next? You hit the very inviting “Resources” tab. 

What does the “Resources” tab tell you?

It throws arrays of options for the potential customer to derive value and access the company’s success stories. All the freebies, trainings, comprehensive courses, eBooks, Blog and everything under the tab is done for a purpose. The purpose is to provide VALUE.

A business can win over the trust of a customer only when there is the provision of value. Employing content strategy to design the website directs the business to bring in more leads. If you read the blog, notice how many links point back to Hubspot’s other content? That is visitor retention.

How do the FREE Resources benefit the business?

The FREE resources are designed to solve a particular set of problems faced by a certain set of audience. This set of an audience is the circle of potential customers to the company. When the company is investing time and effort to solve its audience’s day to day problems, it is building a relationship with the audience. Therefore, Relationship Marketing comes into the picture.

Now, because the company has already established a truly helpful relationship with the audience, the audience is willing to listen. The next step is to capture emails by proposing an enticing freebie offer, through a blog post.

How do the FREE Resources bring in prospects?

Access the blog and see how one blog arrives at a point of conclusion to point at another blog post. This creates the train of information that retains the visitor. At the end of every post, the content leaves the reader wanting for more of such helpful information. The cycle of continuous data consumption is triggered to keep the visitor feel interested. From one blog post to another and up comes the prompt with a “Download eBook” message.

The moment you see a ‘FREE Download’ image, you are willingly offering your email id in a quest to learn more about the subject. You did this because the information offered you value. You would have bounced if the headline promised something and delivered things you don’t want. And, you just became a prospect.

What happens after a prospect becomes a subscriber?

As a general process, a subscriber is scooped into the company’s information exchange community. She now receives tons of relevant information spiking her learning curve. Over a period, now that the company has helped the subscriber with her needs, the subscriber has a higher chance of buying a product from the company. Do you appreciate how the traffic is routed through the blog by providing targeted content?

A business blog acts as a source to display the company’s expertise and project mastery. By delving deep and denting those details, the business establishes authority in that niche. So, if you have a problem pertaining to that niche, you look up to the master and not the minion.

This is not the end. A purposeful blog post makes the reader FEEL more knowledgeable and powerful. By discovering knowledge in the areas of her interest, the reader feels the same relief as she would feel in finding a solution. That is the power of writing. The intrinsic synergy and excitement in the moment, persuade the reader to share the blog content online. This promotes the online visibility of the brand.

Why is online visibility a concern?

If you are reading this, you know that online visibility is important. Today, the spine of any business is its content system. If you do not distribute content, it goes stale. Content distribution or social media sharing brings warm organic traffic. A warm audience brings natural engagement and genuine distribution. This results in boosting traffic leading to some fresh link juice. This is a cycle that keeps generating traffic.

In the digital world, traffic is money. Website traffic coupled with power-packed copy and persuasive blog content is a goldmine for a business online. But, this is no cakewalk. Writing content that pleases the reader, as well as the search engine, needs experience. It involves strategy, planning and conviction. 

Do you have a business blog? What are the challenges you are facing with your B-Blog? Comment below or know more about Business Blogging here.

 

How Emotional Intelligence helps you in Marketing?

Emotional quotient

I could easily say that I lacked what we called emotional intelligence, a few years ago.

I have come a long way as I have begun to understand myself better. It is also important to realize that the emotional state and stability are as important as the day to day cognitive functions.

A person’s cognitive ability is measured through the Intelligence Quotient. But is it the only way to success?

No! It isn’t enough if you have a good IQ score to succeed. Emotional Quotient is a factor that complements IQ to denote a success score.

EQ is as critical as IQ is to exist in this competitive world. Emotional Intelligence determines a person’s ability to network and communicate.

In today’s career path, it is impossible to go up the ladder without interpersonal skills. Understanding your ability to accept, acknowledge and work on your emotional stamina helps you achieve that prerequisite equilibrium. This state of equilibrium helps you to stay afloat, even during the most challenging of times. This, moves you towards success and achieve goals.

Any person’s EQ works alongside few verticals namely:

  • Awareness
  • Acceptance
  • Regulation
  • Determination
  • Empathy
  • Interpersonal skills

Awareness

Exposure to information about anything makes an experience worthwhile. Be it a product or service or a place, more trust is established when you know more about an entity or case. Likewise, in order to function effectively, we need to be aware of our emotional stature. It is important to give a thought to your behavior. For example, if you have reacted to a situation with anger, it is always better to tell the inner self that you did experience anger. Swaying away from acknowledging your emotions leads to conflicting personalities resulting in more problems.

Acceptance

Once you acknowledge the problem, it is essential to reflect on the ability to react your emotions without being a conscience judge. By accepting the faults, you are making an effort to study and assess your behavior. This helps in giving yourself time before making an impulsive decision.

Regulation

Only when you accept your behavior and reflect on it, you become capable of regulating it instead of being tamed by your emotions. When you possess power over your emotions, you also become emotionally stronger which is of utmost importance to being successful at workplace.

Determination

High emotional quotient signifies self-confidence. It showcases your ability to handle effects of external pressure without compromising your behavior. This trait makes you a highly appreciated professional. And, no matter what the repercussions are, you will stay motivated and determined.

Empathy

The moment you begin to understand yourself better, your emotional spectrum broadens. When this happens, there is more space to empathize with your peers and understand their emotional needs. This brings in harmonious existence at the workplace, in the long run leading to success via a positive circle.

Interpersonal skills

With the exceptional ability to have a command over your emotions, your personality stabilizes leading to lasting relationships. Building relationships and a strong network base happens only when you possess desirable personality traits.

The above factors prove that emotional stability encompasses your scholastic ability in determining success. Thus your emotional quotient thrusts your career ladder, eventually resulting in success. Do you agree with me? Do you think you are emotionally intelligent? Comment below if you have had a mention-worthy emotional journey.

The Practical Guide to Naming Your Business

How not to name your Business

The name of your business is the first opportunity to make an impression. The name itself gets people thinking. Yes or No? Today, naming your business is not just about naming it. It is also about getting the right domain name without agony. Are you feeling hopeless about coming up with a good name for your company? Do you have a name but the domain is, sadly, taken? Fret not, you can still have a fabulous name with just a little bit of reasoning. 

An already registered domain makes the process even more painstaking, I know! Now that you are here, throw your fears out of the window. There is an effective solution to this seemingly nerve-wrecking task. I am going to walk you through few easy steps to come up with the best name for your brand. The procedure is simple and painless. When I was thinking of a name for my business, I was in the same boat. After unproductive methodologies and sleazy names, I thought that I had lost the capacity to be creative. But it was only exhaustion and brain burn. You ARE capable of giving your company, the best name it deserves!

To come up with a name for my venture, what I did differently was to brainstorm and strategize the hows of naming a business. The systematic approach led to the name that signifies the very purpose of its ideation and incubation.The name had to reflect what I was doing. The below-given methodology will teach you how to arrive at a fabulous name.

The 4 cardinal rules to avoid a bad business name

4 Cardinal Rules to avoid a bad business name
How you shouldn’t name your business!

Let us say that there is an artist named Wilhelmina who makes incredible oil paintings. Her work is popular in her social circle. She decides to put up an eCommerce site to sell her paintings. She purchases the domain www.wilhelminaschwarzeneggerarts.com and sets up her art shop. Since her customers already know her name, they make the purchases. The sales boomed and Wilhelmina wishes to expand her business. She decides to organize an event to market her business. Things go well during the event, but no sales happen at the backend. What do you think would have gone wrong? Her business name! People are confused. They cannot remember. They abandon it.

How do business names like www.wilhelminaschwarzeneggerarts.com come across as professional? They can’t. Always follow the four cardinal rules to check if your business name sounds professional and relatable.

  • Is it easy to pronounce?
  • Is it easy to remember?
  • The domain name is not too long to type
  • The name does not carry an unpleasant connotation in any language, region or culture (remember, your website is open to readers across the globe)

www.wilhelminaschwarzenegger.com is a very genuine domain. But, it fails three out of the four steps. It isn’t easy to pronounce. It can be misspelled. The name is definitely not easy to remember unless it is an already established name like Google or Yahoo (though they are strangely named).

Self-branding can go wrong if you have an uncommon name. But here is the good news, you CAN have a much better name by brainstorming a little more.

Identifying keywords that make your business

What do you identify your work with? What solutions are you providing under your services? How are you different? What is your value system? Who is your target audience? Make a list of keywords associated with your business. Make a table like the one shown below, with the system of words that matter to you as a business. This helps you soak in the raw muddle of ideas and come out clean with sharp annotations.

 

 

Purpose of you starting a businessQualitiesUniqueness
Provide content solutions for businessesClarityDeadline-Oriented
Simplifying mind-wrecking proceduresQuickInsightful
Creating helpful guides and processesQuality over QuantityCommunicative

 

Exploit domain name generator sites

Choose a couple of keywords you identified in the previous step and play around to generate name combinations. The best part about Lean Domain Search is that it also throws available domain name extensions for any given keyword. Since my company’s goals revolve around writing about ‘Business‘, I chose to put business as the keyword.

Enter keywords to generate business name ideas
Enter keywords to generate business name ideas
 

Create buzzwords or combine words to make a snazzy name

After arriving at these factors, determine the ones that you best resonate with and search for synonyms. For example, in my case, “Creating helpful business-guides” is what stood out for me. If you see synonyms for “guide“, there are many words that mean the same and also sound better. I chose ‘Primer‘ because it signifies the elementary principles.

Getting to the foundation of your purpose brings clarity to your objectives. The manifestation of the basics of your business is the launchpad to your success. It helps you see your vision and mark your mission. It brings clarity to what your business is meant for. Choose words that elevate the power of your purpose and add magic to the name. I want my website to be the first point of reference for any business need in the coming days. Hence, the suffix ‘Primer‘ was achieved.

So, I enter ‘businessprimer‘ as the keyword and the query throws thousands of arrays of options to choose from. Since businessprimer.com was taken, I prefixed ‘the’ to the name and arrived at ‘www.thebusinessprimer.com‘.

How to arrive at your business name
How to arrive at your business name and also assure a domain name

The green names are the domain names that are available. Of course, not all combinations can be a good fit. It is up to you to choose or reinvent the best names. This is how The Business Primer was born! The name is easy to understand, easy to remember and doesn’t take forever to type. Plus, it means business!

Conclusion

Always follow the fool-proof 4 cardinal rules and you will never have a bad business name. Once you decide on a name, let the name sit for two days. Let it sink in before you buy the domain name. You might come up with better alternatives. Zero in on to the best name and go buy the domain.

Bonus:

Why don’t buzzwords necessarily make a good name?

If you are someone who wants to add more jazz to your company name, you could follow this method to arrive at a spicy name. But, things can go wrong. For example, AnalTech is a technology-based company. Everything sounds good about the company till the buzzword is analyzed. The current day web filters may block the company due to the presence of such words. This was a gentle warning to help you choose the best name for your company.

Did you find this useful? Do you have any questions? Comment below if you would like to brainstorm. Now, try this quick and easy formula to name your business and comment your new domain name below. Go!