FREE Copywriting Course for Freelancers and Business Owners who want to DIY their Web Copy!
Web Copywriting is not a common job. It’s not easy at all! But, you can master it if you know the fundamental elements that go into copy that conveys, clarifies and brings conversions.
Your website copy should be able to:
Good copy always talks about your customer first...
Obviously, your business is all about putting your client first.
And that's what you do when you talk to your customers in person, right? You connect with them first and the rest only follows.
However, if you mess up with your order of conveying, connecting, convincing and converting, you appear to be sale-sy and spammy.
And to con'win'ce your prospects, they need to feel connected to what you're saying.
You need to be able to nail down their exact problem areas and then offer your solution in a way that makes them feel - your solution is exactly what they needed.
That's why, copywriting is all about making you look like the expert you ALREADY are; and the one your prospects need!
How does good copy increase your sales?
The point of web copy is to bring your brand, services and ideas closer to your audience.
Good copy highlights the benefits of working with you. It entices your reader (in a good way) to wish for similar results as your past clients.
Good copy is an authentic way to expand your audience reach through connective messaging and making the sale to your soulmate clients without the push, pressure and persuasion.
So what is good copy made of?
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