➜ 223% more user retention compared to paid traffic
➜ 168% better conversions than paid traffic
➜ Consistently rank #1 on Google within days instead of months
➜ Organic traffic showed 517% more engagement
The client is a B2B enterprise SaaS logistics intelligence platform that helps supply chains reduce their shipping costs through increased visibility of operations across verticals.
Amidst a sea of competitors, the customer was looking to position as a competitive logistics intelligence platform, increase their brand awareness by ranking on Google, drive more targeted traffic and bring more MQLs organically.
Goals and KPIs
- Drive targeted organic traffic and increase brand awareness ✔
- Increase user retention on the website ✔
- Improve overall brand engagement ✔
Results With Proof Of Data
- 261% Growth in organic traffic within 3 quarters
- 223% more user retention compared to paid ads
- 517% increase in brand engagement
- Organic traffic converted 168% better than paid traffic
234.27% growth in organic traffic in 6 months
Organic traffic in Feb, 2021 was just 2,614.
Organic traffic in October increased to 6,124.
That’s 234.27% increase in organic leads within 6 months.
Organic traffic converted 168% better than paid traffic
Organic traffic = 19,220
The number of pageviews from organic users = 44,002
Average pageviews per organic user = (44,002 / 19,220) = 2.29
Average pageviews per organic user is 2.29
Paid traffic = 81,533
The number of pageviews from paid traffic = 1,11,366
Average pageviews per paid user = (1,11,366 / 81,533) = 1.36
Average page views per paid user is 1.36
Conversion Performance of Organic Traffic Vs. Paid traffic = 1.683
Result: Organic traffic converted 168% better than paid traffic. Implies that organic content is more targeted and speaks to the user, and therefore, they stay 168% more engaged with the content than paid traffic.
Created one of the top-performing landing pages with the longest daily average dwell time
6.32% reduction in bounce rate equating to more user engagement than before
517% more engagement from organic traffic compared to paid traffic
Average session duration of organic traffic = 1:27 minutes
avg session duration of paid traffic = 0:17 minutes
Engagement = (Avg session duration of organic traffic / Avg session duration of paid traffic)
Engagement = 1:27 / 0:17
[1:27 minutes translates to 1.45 minutes, 0:17 minutes translates to 0.28 minutes]
Engagement = 1.45/0.28 = 5.17
Engagement % = 517%
Result: Engagement from organic traffic is 517% more compared to paid traffic
Organic traffic also had 261% more returning visitors than paid traffic
223% more user retention compared to paid traffic
By the time we reached the last quarter, visitor retention through organic traffic was 223% more than retention through paid traffic.
Ranks #1 on Google even after 18 months from the date of publishing beating FedEx on its own keyword
Ranked #1 on Google **consistently** within 5 days of publishing instead of waiting for months
Rank #1 on Google within 5 days for 44 keywords
The 10-Step Repeatable Process to Rank #1 on Google *Consistently* and stay there
How did we achieve that?
- 80% of the blogs I wrote either ranked #1 on Google or on the first page of Google. This led to 3 things:
- Increased traffic
- Increased engagement
- Increased brand awareness
We don’t just take the top spots on text SERPs, we also own it on Google Images
Process: Spot on on-page SEO does the trick
So what? Benefits of image SEO
Increase brand awareness + increase engagement
If you’re looking to drive targeted traffic, increase MQLs, and increase your user engagement with product messaging and SEO content marketing, head over to [email protected]