7 Pressing Reasons To Have An Active Business Blog

Business Blog

Is maintaining your business blog becoming a terrifying nightmare?

You know what the internet world calls a business owner with a stale blog? Non-existent ūüôĀ

You have seen wrong writers, littered content calendar, that pressurizingly blinking cursor, the content marketing gurus who force you to take care of alt tags, meta descriptions and other robotic parameters you don’t understand and you think it is better to let it go?

Take a seat. I’ll be your blog-therapist for today. And in the end, I’ll leave you feeling good + a cheeky grin guaranteed!

You are tired of deception from the so-called “helpers”. You download all the free content creation calendars that promise you to take away your blogging woes.

But then, you end up staring at a blank worksheet that asks you the exact same questions … you have been digging the mud for??

And you graze your face exactly like that witch from a horror movie…That’s okay, swallow your snot. There is something more horrifying than this….that blank screen…it feels like your voice is being throttled. But sometimes, you go on a rampage and type out that entire paragraph like a solo engine taking test rounds around the station…and then when you read it, you press the backspace until you go back in time…to an intimidating-blinking cursor. Story repeats, yeah?

So, you make up your mind and you try to hire a “writer”…but, you end up scrapping all the work you were DELIVERED. You look at the chunks of kooky words that hang like your most ill-fitting garment catching dust. When you hit the sack, you are having nightmares where your prospects are barfing on your website. Eiks!

Forget all of this.

One fine day, you recover from all of this drama because it was a Sunday morning! You’ve had a fantastic week and now that you have an interesting incident to share with your audience, you decide to blog on your website. You grab your mug of fresh green juice and sit in the sun with your biz machine aka your laptop. All was good until you fall back trying to avoid the glaring sun … having no clue where to start, build context or structure your writing. Agghh, too much work! And you quit, right?

Or maybe you wrote it off that evening and then 11 months have gone by, your blog dons that stale blog.

If this is your story, there is help coming soon.

Look boss, I agree, you have challenges! You wanna go smash those sales figures, rock those goal-sy meetings, attend networking events, figure out the perfect funnel, grow your email list, hunt for the tech wizards who can set things up for you, go live on that podcast and the list never ends. You have A LOT on your plate!

But, are you putting your blog on the back seat because your time is TAKEN up?

Psst…aren’t you making a mistake big gun?

Tossing your blogging plan backward means you’re chapping up your business plan. Wanna know why? Here are 7 reasons (out of 119 reasons btw) to keep your blog active.

Blogging cuts down your sales time by 50%

Your blog is the place where your prospects get to know you, learn about your personality and identify your voice. It is where you show them who you are, instead of telling them what it is about you that they should know to buy from you. I mean, that’s what you do in a sales call, right?

By reading one piece of writing on your blog, your prospect has a registered impression about you. Now, it is up to you to build the tempo from here. A job well begun is half done? Obviously! You are already half your way through in winning that prospect. So, go blog darling!

Blogging gives you fodder to feed your social media profiles

You cannot go live 14 times a week to share your thoughts on social media. But, you can have blogs written to let the world (your customers) know, what your opinion on an issue is.

Now, why do you want to lose a stream of high-quality traffic just because you lack a blog?

Why do you want to send back those interested prospects to your competitors?

I repeat, why leave money on that frickin’ table?

Blogging makes you that money-making list

How else do you want to grow your email list?¬†Yeah, you can tell me we have chatbots.¬†But you know what? The chatbot is a vulnerable media. One click and poof, your messages are muted. You wanna talk to deaf ears? Nah…

I’d love to know if you have another method to grow your list (I am curious)

So, listen to me, get your blog up and going. Because honey, in that list is your money!

Nurture your authority. Earn respect as an expert

Imagine you are an authority figure or an influencer in your industry. If I meet you downtown and won’t stop admiring you and your work, how’d you feel? Mind=Blown!

That’s why, grow your authority. And this is a no-brainer. Come on, you are an expert already, and that’s why you are running a business. IT’s not just about someone admiring you. It’s the recognition that fetches you reputation. Your reputation is everything when you’re in business.

I’ll show you¬†5 easy ways to build authority…right here, right now

  1. Recommend products you use (clink clink..already making money from affiliate marketing? Nice uh!)
  2. Give your audience helpful tips that they can ACT upon (they’ll thank you forever and feel indebted to you even if they are paying money to get your secret tips and saucy advice)
  3. Get yourself featured on elite publications and look at how clients swarm your doorway. (In case you don’t know, check out my piece on the prestigious Thrive Global that got me 3 new leads within a week of posting it)
  4. Make powerful connections and flaunt them. This isn’t hard at all. All you have to do is one round-up post on your blog featuring influencers from your industry and you have an invaluable network in your back pocket.
  5. Once you do these 4 steps, you become a “credible source of valuable information” naturally. You become more authoritative.

Now, all you have to do is, share information + ideas consistently.

Blogging brings Traffic + SEO

If you have a website and do not want traffic, you are mad. I mean, not you you..come on you obviously want traffic. Imagine leads come and land on your website and they head to your services page and end up hiring you. All because you shared a blog post of yours on social media. And, if you have kickass copy + a fantastic funnel, nobody can stop you from building your list, growing your biz and making a ton of money.

Plus, there is a lot of noise out there. You can cut through that noise by talking to people in your voice on your blog, on your uncluttered space. So, my dear, get a blog!

Tip: If you need more information on SEO, check it out here.

Strike conversations with your clients over a blog post

Your blog can act like an intense knowledge dissipating FAQ repository. The information can itself act as sales objection tackling mechanism which puts your prospects in your pipeline. Having your would-be clients in your digital vicinity is cool, right?

Also, who doesn’t want an opportunity to talk to clients isn’t it?

Offer YOUR solutions (services) to your clients’ problems (opportunity)

Imagine talking about a meeting in your office that sped up productivity that leads to you landing a high-ticket client. If you talk about those innate occurrences and unique experiences, you are making your clients believe you are a real, working breathing human being. And they trust you enough to buy from you.

Quick Recap

To conclude, your blog is not just beneficial for your business, it is your creative asset. It helps you capture your voice and your reader’s attention.

Your blog is the virtual bridge that connects you with your customers. If you want to resonate with your clients, build your personal brand, grow your authoritativeness, drive traffic to your website and benefit from all of the other advantages it comes with, get your blog running.

P.S: If you are totally convinced that your blog has to have a game on but you do not have the time or capacity to maintain your blog, click here.

9 steps to writing a blog faster : Practical Template

Write a blog faster

As a time-starved business owner or freelancer, let’s face it: you have a million things to do. And writing your blog doesn’t always get top billing.

But, you will have to produce content consistently to keep your marketing alive.

And, you have other inevitable responsibilities like maintaining your website (WordPress or not), dealing with clients, those annoying plugin popups, your subcontractors, taxes, processes, workflows and 67399 other things!

In the middle of this busy-paced work day, how do you make time to write content? It sure is hard.

But, here’s the good news: There’s an easier, much faster way to write blogs – and I’ll teach it to you right now.

What you will learn in the post

  1. How to save time writing a rough title
  2. How to write the introduction
  3. How starting with Summary helps you write a blog faster
  4. How to decide on the format of the post
  5. How to design a post outline
  6. How to write a post with helpful details
  7. How to add jazz to your post
  8. How to revisit headlines
  9. How to check for readability and on-page SEO

How to save time writing a rough title

I started this post with the title “Write a blog post faster“.¬†This helped me set the context for steadfast writing and gave me a direction. You know what you should write about.

It is a way to channelize your focus to think about what you want to achieve with this post. You should go with a rough title because it will help you set the goal for the post.

You can always come back and optimize this title later to make it more interesting and clickable. But, to begin with, and to save time, you should have a title that tells you what you should write about.

How to write the introduction

Assuming that you can update this section to suit the tone and course of your blog, write the introduction in a way that it grabs your reader’s attention.

You can do this by addressing your reader’s pain point (bring emotional relatability here).

Make sure the first sentence is super short, snackable + magnetic enough to pull your reader to the next sentence and then to the next and so on.

How starting with Summary helps you write faster

I generally wrote without summary till recently.

But this method helped me write much faster.

Because I already had the goals and the mini goals defined in the summary section. The purpose of the blog is clear now.

You only have to follow this map to write a detailed post once you decide the format of the post and come up with a blog outline.

How to decide on the format of the post

The Summary section will also help you decide the kind of post you want to be writing.

For example, whether it will be a list post, a how-to guide, an interview, a product review, newsjacking post or any other type of post.

The summary helps you set the context for the reader and the reader knows what to expect from it.

How to design post outline

This is the most important section.

Post outlining is a way of mapping the relevant topics you will be covering under your post.

Outlining a post makes it easier for you to write. And not just that, it also makes it easier for your reader to consume information without being overwhelmed.

So, how do you design an outline? Just write down the things you want to cover under your blog. For example, in this post, what makes you write faster? The outline is:

  • starting with a rough title to set goals
  • catchy introduction
  • carving a summary
  • format of the post – list, how to, review or whatever

To be more practical, let me give you another example. Say you are writing a post called “5 Benefits of using Google Docs“. Your post is all about highlighting the benefits of Google Docs. So the outline of the post will be:

  • Introduction
  • List of 5 benefits
  • Benefit 1 – Easy to use
  • Benefit 2 – Accessibility – Access from anywhere
  • Benefit 3 – Reliability – Google is up most of the time
  • Benefit 4 – Never have to worry about losing data
  • Benefit 5 – Share easily
  • Conclusion
  • CTA

Once you carve out the subheadings, it becomes so much more easier to write and most importantly, finish the post. Let’s move to the next section.

How to write a post with helpful details

Once you have outlined your post, you now know your mini goals. You only have to elaborate on these mini-goals and fill in the content. For example, say you are writing a post titled “How to achieve SEO in simple steps“. The subheadings under this will be something like:

  • Hashtags
  • Low-Competition Keywords
  • Using Images
  • Fresh Content
  • Length of content
  • Title
  • Header Tags
  • Meta tags
  • Slugs
  • Internal Links
  • Sitemaps
  • Robots.txt

Now, under each subheading, you write about optimizing or methods that help you achieve SEO.

Tip: A comprehensive subheading is a huge plus for SEO. Write, elaborate and clarify.

How to add jazz to your post

To make the post more interesting, add information in different formats. Presenting information in formats other than normal blog text format keeps your reader hooked until the end.

There are many ways to present information differently:

  • Add a Note that gives a warning to avoid mistakes your reader might commit if there is a chance that s/he might get confused.
  • Give a Tip that adds more value to the content in the subheading.
  • Quote a high authority industry personality to leverage the content.
  • Include statistics that imply that your content is well researched
  • Include images – because visual information is consumed faster and stays longer in the memory. Plus, relatable images and graphics keep the flow smooth.
  • Come up with graphs, pie charts or Venn diagrams to represent complicated information in an easy to understand, visual format.

How to polish your headlines

You must and should revisit headlines.

If your headline does not interest the reader, all your efforts go down the drain.

You can also curate a Headline Swipe File to draw inspiration when you get stuck.

I use Coschedule’s headline analyzer to check the factors that make a good headline.

For example, a catchy headline has a high emotional quotient attached.

CoSchedule’s headline analyzer tells you the exact quotient your headline is lacking.

Plus, the analyzer assesses a combined score suggesting you to tweak the headlines to make them more intriguing, catchy and clickable.

Check how I used the analyzer to come up with a title for this post.

Write a blog faster
Write headlines faster with CoSchedule’s Headline Analyzer

How to check for readability and on-page SEO

The last step to take care of before you publish a blog post is conducting an SEO check – put on your white hat baby! Here are the steps:

  1. Check for hyperlinks wherever necessary. Check if they are working and have no broken links.
  2. Optimize your images with the right title, descriptions etc.
  3. Conduct a spell check and use Grammarly to catch minor errors.
  4. Optimize your headings with the right header tags.
  5. Add screenshots wherever necessary. The screenshot from CoSchedule has obviously given you a better understanding of what’s going on. So, make use of screenshots to make your blog more interesting.
  6. Check for Yoast’s readability score and tweak your sentences to make them easy to read and follow.

After you follow these steps, make sure you proofread your blog.

Now that you know the 9 easy steps to write a kick-ass blog post, will you follow these steps? Or do you have a different process to write a blog? Have any questions? Comment below. Let’s have a discussion.

What is copywriting and why every business needs it?

Direct Response Copywriting

Copywriting. This term can be condescending, I know.

The word “copywriting” can evoke baffling questions like these:

Is copywriting about copying? Is it copy-pasting?

No kidding, such questions are asked for real.

So, what is copywriting?

Copywriting is the art and science of putting words that absolve the reader’s objections and persuade the reader to take a pre-defined action.

Good copywriting is backed by a thorough study of the psychological behavior of the business’ audience. It involves a step by step procedure that gathers detailed information about the target visitor.¬†

In the digital age, copywriting is synonymous with web copywriting or direct response copywriting. Web copy is written to lead the target prospect to act on a CTA.

Copywriting is an intense process.¬†As a copywriter, it is your responsibility to know your customer’s business in and out. The business functions, benefits, features, USP, value proposition, objections, problems, FAQs, mission, vision, audience and so much more.

What does a typical copywriting process look like?

  • Ideally, a copywriter gets business information from the client in the form of a questionnaire with specific answers. Specificity is the key. It is up to the copywriter to ask questions that fetch unambiguous information avoiding back and forth communication.¬†
  • Based on the information in the questionnaire, the copywriter studies the customer info and derives a customer profile.
  • The copywriter designs a wireframe sketch to make the copy come with a flow. The wireframe sketch decides the fluidity of the copy.
  • The positives and features of the product or service are aggregated and converted into benefits.
  • The copywriter comes up with a clear value proposition that tells the purpose of the business website. No beating around the bush here. It has to be clear and concise.
  • This is followed by rounds of editing, search engine optimization and testing the copy.

Note: A  prospect is determined by the business whose products are designed for a certain demographic. 

Why should a copywriter know everything about the company?

To define the value proposition

You are writing copy for the company’s customer. You are writing copy to convince the prospect. The prospective visitor comes with many questions. Answering all their in-mind questions on-page is the goal of web copy.

In order to answer their questions, you should know the business inside out. If you do not know about the company functions and operations unique to that company, your value proposition fails. If you do not know why the company does what it does, you fail to get the purpose in words. 

The value proposition is the most distilled version of the company’s prime purpose.

To understand and reproduce the purpose

When the “why” is not projected strongly, there is nothing that moves the prospect to establish an emotional connect. The emotional connect is not about instantly liking your brand. It is about a feeling your words can evoke

Let’s talk about a common activity you and I both do. Do you feel good shopping on a website that sells the products you love at your happy price? Do you see the key-points here? Love..Happy!

Ultimately, you do what you do to make yourself feel the way you want to. Even if it means trading money.

Jim Keenan, the author of Not Taught says you cannot sell to your prospect if the prospect doesn’t perceive value in your product or service. The “value” here can take any form. But it eventually boils down to a feeling. An emotional state of content that happens after an action.

Great copywriting is about salvation, not sales. – Aaron Orendorff

When you invest your money in a worthy product, you willingly trade your hard earned money because you have assigned a value to the product. That is all a customer pays for – Salvation. And, copywriting is the art and science that brings out the value out of a product and projects it in the form of words.

If you succeed to provide that reason of¬†fulfillment¬†your prospect is looking for, you have written good copy. That is when your copy becomes convincing. You don’t need to put any more effort, even in terms of fancy-glittery graphics. They do not matter. All you have to do now is drive your prospect to take an action. The sale is just a resultant action. And, congratulations! You just sold your product.

How to edit your copy?

To get the most pristine version of your copy, try removing one random word from one random sentence of your final copy. If you see a discrepancy, in any form, you put back the word and publish it. If not, repeat the distillation process.

Good copy is achieved when if you remove a word from the line, it obstructs the meaning of the sentence terribly.

Why is copywriting called copywriting?

The above definition implies that anything worthy of being reproduced to preserve its existential value is copy. This highlights the monumental importance copywriting holds in the business world. 

Why every business needs copywriting?

When I began my career as a copywriter, I wondered what copyblogger meant. It sounded weird. I get it, the word is formed by the amalgamation of two words copywriter and blogger. But why? Why would anybody do that?

Now, when I know why every business needs copy, I fully understand the profound reasoning behind naming the legendary website CopyBlogger. In simple terms, CopyBlogger is a resource that teaches you conversion blogging or business blogging but not limited to blogging. 

It is all about conversions. You cannot grow your business without conversions. Can you?

You need copy to convert.

Copy that converts + A well positioned product = Sales that spike your revenue

And after all, sales is the ultimate goal of any ethical business. Now that you know why every business needs copywriting, what are the steps you are going to take to write copy?

How a Business Blog can grow your company quickly?

Business Blog Generate 67% more leads

If you want to grow your business 10X faster, do what the other 86% of B2B businesses are doing. Get a Business Blog.

The customer isn’t a fool anymore.

She is well informed and will not fall for old-school advertising tactics. Hence, advertising has become extremely competitive.

The customer base is aware of the psychological schemes behind an ad.

They have learned to say NO to urgency based ads because they know offers are recurring. They have adapted to the parity of the persuader making standout copy a rare asset.

A B-Blog helps customers make informed decisions through educative posts. It is a web point that provides informative content in an ocean of chaos. It is a medium to prove your mastery in your industry by providing detailed information.

Blog posts are educational and inspirational. A blog post doesn’t have an immediate sales objective, but it does have a marketing purpose. By sharing your knowledge, experience, and skills, you grow your authority. Once blog readers get to know you, like you, and trust you, it becomes easier to sell to them.

                                                                                               РHenneke Duistermaat

How is a BLOG the solution to growing your business?

The approach is more humane with a blog. A blog serves the purpose of an expert educator. This means it is about how much a reader gains from the valuable information.

By having a blog, you are devising an interface that opens up opportunities for both the parties. It is an opportunity for the customer to learn more. For a business, it is a pass to build trust amongst your customers by providing detailed information. An expert is deemed as the authority and has the power to persuade through higher knowledge.

For example, if you are looking to invest in a Marketing Solution like Hubspot, you land on their site and look for the product listing tab. 

Hubspot's Content Flow
Hubspot’s Content Flow

Once you have seen the product and pricing, you DO linger over the website to find out more about the product. What do you do next? You hit the very inviting “Resources” tab.¬†

What does the “Resources” tab tell you?

It throws arrays of options for the potential customer to derive value and access the company’s success stories. All the freebies, trainings, comprehensive courses, eBooks, Blog and everything under the tab is done for a purpose. The purpose is to provide VALUE.

A business can win over the trust of a customer only when there is the provision of value. Employing content strategy to design the website directs the business to bring in more leads. If you read the blog, notice how many links point back to Hubspot’s other content? That is visitor retention.

How do the FREE Resources benefit the business?

The FREE resources are designed to solve a particular set of problems faced by a certain set of audience. This set of an audience is the circle of potential customers to the company. When the company is investing time and effort to solve its audience’s day to day problems, it is building a relationship with the audience. Therefore,¬†Relationship Marketing¬†comes into the picture.

Now, because the company has already established a truly helpful relationship with the audience, the audience is willing to listen. The next step is to capture emails by proposing an enticing freebie offer, through a blog post.

How do the FREE Resources bring in prospects?

Access the blog and see how one blog arrives at a point of conclusion to point at another blog post. This creates the train of information that retains the visitor. At the end of every post, the content leaves the reader wanting for more of such helpful information. The cycle of continuous data consumption is triggered to keep the visitor feel interested. From one blog post to another and up comes the prompt with a “Download eBook” message.

The moment you see a ‘FREE Download’ image, you are willingly offering your email id in a quest to learn more about the subject. You did this because the information offered you value. You would have bounced if the headline promised something and delivered things you don’t want. And, you just became a prospect.

What happens after a prospect becomes a subscriber?

As a general process, a subscriber is scooped into the company’s information exchange community. She now receives tons of relevant information spiking her learning curve. Over a period, now that the company has helped the subscriber with her needs, the subscriber has a higher chance of buying a product from the company. Do you appreciate how the traffic is routed through the blog by providing targeted content?

A business blog acts as a source to¬†display the company’s expertise and project mastery. By delving deep and denting those details, the business establishes authority in that niche. So, if you have a problem pertaining to that niche, you look up to the master and not the minion.

This is not the end. A purposeful blog post makes the reader FEEL more knowledgeable and powerful. By discovering knowledge in the areas of her interest, the reader feels the same relief as she would feel in finding a solution. That is the power of writing. The intrinsic synergy and excitement in the moment, persuade the reader to share the blog content online. This promotes the online visibility of the brand.

Why is online visibility a concern?

If you are reading this, you know that online visibility is important. Today, the spine of any business is its content system. If you do not distribute content, it goes stale. Content distribution or social media sharing brings warm organic traffic. A warm audience brings natural engagement and genuine distribution. This results in boosting traffic leading to some fresh link juice. This is a cycle that keeps generating traffic.

In the digital world, traffic is money. Website traffic coupled with power-packed copy and persuasive blog content is a goldmine for a business online. But, this is no cakewalk. Writing content that pleases the reader, as well as the search engine, needs experience. It involves strategy, planning and conviction. 

Do you have a business blog? What are the challenges you are facing with your B-Blog? Comment below or know more about Business Blogging here.