As a time-starved business owner or freelancer, let’s face it: you have a million things to do. And writing your blog doesn’t always get top billing.
But, you will have to produce content consistently to keep your marketing alive.
And, you have other inevitable responsibilities like maintaining your website (WordPress or not), dealing with clients, those annoying plugin popups, your subcontractors, taxes, processes, workflows and 67399 other things!
In the middle of this busy-paced work day, how do you make time to write content? It sure is hard.
But, here’s the good news: There’s an easier, much faster way to write blogs – and I’ll teach it to you right now.
What you will learn in the post
How to save time writing a rough title
I started this post with the title “Write a blog post faster“. This helped me set the context for steadfast writing and gave me a direction. You know what you should write about.
It is a way to channelize your focus to think about what you want to achieve with this post. You should go with a rough title because it will help you set the goal for the post.
You can always come back and optimize this title later to make it more interesting and clickable. But, to begin with, and to save time, you should have a title that tells you what you should write about.
How to write the introduction
Assuming that you can update this section to suit the tone and course of your blog, write the introduction in a way that it grabs your reader’s attention.
You can do this by addressing your reader’s pain point (bring emotional relatability here).
Make sure the first sentence is super short, snackable + magnetic enough to pull your reader to the next sentence and then to the next and so on.
How starting with Summary helps you write faster
I generally wrote without summary till recently.
But this method helped me write much faster.
Because I already had the goals and the mini goals defined in the summary section. The purpose of the blog is clear now.
You only have to follow this map to write a detailed post once you decide the format of the post and come up with a blog outline.
How to decide on the format of the post
The Summary section will also help you decide the kind of post you want to be writing.
For example, whether it will be a list post, a how-to guide, an interview, a product review, newsjacking post or any other type of post.
The summary helps you set the context for the reader and the reader knows what to expect from it.
How to design post outline
This is the most important section.
Post outlining is a way of mapping the relevant topics you will be covering under your post.
Outlining a post makes it easier for you to write. And not just that, it also makes it easier for your reader to consume information without being overwhelmed.
So, how do you design an outline? Just write down the things you want to cover under your blog. For example, in this post, what makes you write faster? The outline is:
- starting with a rough title to set goals
- catchy introduction
- carving a summary
- format of the post – list, how to, review or whatever
To be more practical, let me give you another example. Say you are writing a post called “5 Benefits of using Google Docs“. Your post is all about highlighting the benefits of Google Docs. So the outline of the post will be:
- List of 5 benefits
- Benefit 1 – Easy to use
- Benefit 2 – Accessibility – Access from anywhere
- Benefit 3 – Reliability – Google is up most of the time
- Benefit 4 – Never have to worry about losing data
- Benefit 5 – Share easily
Once you carve out the subheadings, it becomes so much more easier to write and most importantly, finish the post. Let’s move to the next section.
How to write a post with helpful details
Once you have outlined your post, you now know your mini goals. You only have to elaborate on these mini-goals and fill in the content. For example, say you are writing a post titled “How to achieve SEO in simple steps“. The subheadings under this will be something like:
- Low-Competition Keywords
- Using Images
- Fresh Content
- Length of content
- Header Tags
- Meta tags
- Internal Links
Now, under each subheading, you write about optimizing or methods that help you achieve SEO.
Tip: A comprehensive subheading is a huge plus for SEO. Write, elaborate and clarify.
How to add jazz to your post
To make the post more interesting, add information in different formats. Presenting information in formats other than normal blog text format keeps your reader hooked until the end.
There are many ways to present information differently:
- Add a Note that gives a warning to avoid mistakes your reader might commit if there is a chance that s/he might get confused.
- Give a Tip that adds more value to the content in the subheading.
- Quote a high authority industry personality to leverage the content.
- Include statistics that imply that your content is well researched
- Include images – because visual information is consumed faster and stays longer in the memory. Plus, relatable images and graphics keep the flow smooth.
- Come up with graphs, pie charts or Venn diagrams to represent complicated information in an easy to understand, visual format.
How to polish your headlines
You must and should revisit headlines.
If your headline does not interest the reader, all your efforts go down the drain.
You can also curate a Headline Swipe File to draw inspiration when you get stuck.
I use Coschedule’s headline analyzer to check the factors that make a good headline.
For example, a catchy headline has a high emotional quotient attached.
CoSchedule’s headline analyzer tells you the exact quotient your headline is lacking.
Plus, the analyzer assesses a combined score suggesting you to tweak the headlines to make them more intriguing, catchy and clickable.
Check how I used the analyzer to come up with a title for this post.
How to check for readability and on-page SEO
The last step to take care of before you publish a blog post is conducting an SEO check – put on your white hat baby! Here are the steps:
- Check for hyperlinks wherever necessary. Check if they are working and have no broken links.
- Optimize your images with the right title, descriptions etc.
- Conduct a spell check and use Grammarly to catch minor errors.
- Optimize your headings with the right header tags.
- Add screenshots wherever necessary. The screenshot from CoSchedule has obviously given you a better understanding of what’s going on. So, make use of screenshots to make your blog more interesting.
- Check for Yoast’s readability score and tweak your sentences to make them easy to read and follow.
After you follow these steps, make sure you proofread your blog.
Now that you know the 9 easy steps to write a kick-ass blog post, will you follow these steps? Or do you have a different process to write a blog? Have any questions? Comment below. Let’s have a discussion.